Every good article written deserves to be read. But not every good writer is able to reach its deserving reader. Time has evolved and it has changed the reading habits of people. Books have become archaic and are hardly read. Internet has become the buzzword. People throng to it for anything and everything. Therefore, apart from having good writing skills, one also needs to know the right tactics to remain on top of the search engines in order to get visible to the readers.

The name of this tactic is Search Engine Optimization. You might have heard this name umpteen number of times, but when it comes to its usage, you feel clueless. For the beginners, it is all about optimizing your website in order to obtain high search engine results. Considering the statistics that 65% of all websites visited start with a search from a search engine, going SEO has become an absolute need of the hour.

People can find you easily on search engines if you have a high Search Engine Results Position which is called SERP. Now we come to the next point which is how to get a high SERP. This requires a certain number of things to be done. The process starts with finding the right domain name from among the primary keyword phrases. It should be easy to spell and remember. Now you have to find out the keyword phrases which are most often searched by the internet users. There are various websites which offer this service. "Google Adword keyword suggestions" is a good option apart from many others.

The next step is placement of these keywords strategically. These keywords can be put in the title tag while the keyword phrases are placed in heading tag at the beginning of your page. Keyword synonyms are put in your h2 & h3 tags while the h1, h2, h3 tags are used for titles and subtitles in articles.

Keyword density is also a critical part of search engine optimization. Over use of keywords spoils the content and also faces the risk of being tagged as spam and getting blacklisted. So the density of the keywords has to be determined keeping in mind what your competitors are doing while exercising caution at the same time.

Give a title to each of your pages with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see. A different title and description has to be there for every page apart from having a unique first sentence. Your domain name can also be put at the very end of the title.

The power of relevant quality content can never be underestimated at any point. Apart from the tactics, it is the content which will get people to your website. Coming to quantity, the more content you add, the better it becomes while regular changing of content is also required.

Not to be forgotten is the site design which should be organized and planned. It should have a properly laid out menu system having a link to very page on the website. Try to concentrate on one specific topic to rank higher as search engines look for common topics and themes better.

So these are some basis do's for an effective Search Engine Optimization. Keep on reading our section for more updates and additions on the same.

Khemchand Joshi is working with A3Logics as Business Head of Web and Mobile division, He is expert in search engine marketing and providing services all over the globe.please visit A3Logics Web to know more about SEO offering, we offer Professional SEO Services, PPC Consultant Services and SEO Consultant Services.