The recent roll-out of Google Penguin devastated many individuals and businesses online. It's a virtual tsunami, as they say it. It's a catastrophe most especially to the hard-hit ones.

With this recent development, you might have asked about the future of SEO - where is it going? What should be your approach to SEO now? Well, I honestly believe that the recent roll-out is actually beneficial to the white hats. If you believe that you are doing ethical SEO, there should be nothing to be afraid of.

However, especially if you outsource SEO tasks, it makes sense if you review the SEO techniques you have in the past to make sure that you are still on the right track with your campaign. This resource aimed at helping you evaluate your SEO techniques so that you or your outsourced worker will always be doing the ethical and effective way.

So, what are the effective on-page optimization techniques after the penguin roll-out?

Actually, most SEO techniques in the past are still effective today provided they are done in the ethical ways. Let's have an on-page optimization review below:

• Title tag optimization - you need to avoid making title tags that are obviously keywords stuffed. With this, title tag auto-generator seems not to work effectively anymore. Write a title tag on your own instead and should be a unique title tag per page. Avoid tags with a choppy idea. For instance, if you have a page about link building techniques, having a title tag such as "Link Building Techniques, Link Building Strategies from Experts" is not that healthy SEO-wise. To improve, you can make it "Ethical Link building Techniques from SEO experts | Company or Brand name" instead or similar to that, which best describes the page.
• Meta description - just like optimizing a title tag, you need to avoid keywords-stuffed descriptions for your pages. As the usual ethical practice, a unique Meta description must be written for every page and it should best describe what the page is all about. As recommended by experts, a good meta description should also be simple, easy to understand, and should not exceed 160 characters as Google usually cut the rest of the characters when they use your description as snippet as they index the page.
• Image optimization - adding image to a page makes your content more appealing to readers. However, it could also annoy them when an image does not load properly most especially when they are heavy. To give better user experience, upload a.jpeg image as this is a lighter version. And, put alt tags or alternative text that best describe the image so that when the image does not load, an alternative text would appear and tell users on what the image is all about. In addition to that, an alt text helps images get indexed easily.
• Social media - social media still play an important role in SEO and they are a factor used by search engines in judging a page reputation. Therefore, you need to optimize your social engagement. To do that, make sure that the social media icons you put on your page do not have broken links, they must also be visible so it is better to put them above-the-fold.
• Content - content is king, as they say it. Yes, I agree, but only if the content is professionally written, unique, and helpful to users. After the penguin, content writers must now be even more careful by making good contents. Also, you need to remember, do not put links on your content when the link is not useful and relevant to the anchor text and to the content itself as a whole. Broken links also brings no good to your SEO campaign.

There are more on-page SEO techniques that need your review, above are just the most common. Make time to review the other techniques to increase your search engine presence and avoid penalty. Keep ethical as always with your SEO.

Roy is a web content writer currently employed at Eversun Software Philippines Corporation (Agents of Value) - an outsourcing company based in the Philippines. He has been working in the company for more than 4 years now, helping clients grow their business through SEO, link building services, and other effective Internet marketing strategies. To know more, visit: http://www.agentsofvalue.com/