Capital Hosting

Are you planning to optimize your website rankings? The quickest solution is to do search engine optimization. With continuous content creation and linking, you will see great changes in your page ranking. However, abusing SEO might lead to OOP or the so-called over optimization penalty which is not good. To avoid such mistake, here are some search engine optimization rules to be followed.

Avoid Keyword Farming
Google Panda algorithm allows sites to use 3 keywords (maximum per content). Keyword farming will get your site penalized.

Use Low Competition, High Cost Per Click, and Medium Monthly Search Keywords
Your keywords should be fresh and trendy. Use Google ad words tool to evaluate hot keywords. Always use 3 or more words - long keywords for your article.

Grammar and Spelling
Search engines are particular with spelling and grammar. Good sites as you can notice - are flawless with their content grammar and spelling.

Link to Trusted and High PR sites
Linking to free for all sites is a great risk. Check out Google's list to be sure. Some link submission sites may denote your page rank as you linked to them. Also, it's best to have fresher links than old ones. It's also been reported that links to expert sites gives a big boost. if you are planning to hire an SEO firm, Google advises to check seo company rankings to find the best firm for you.

Images are not Visible to Search Engines
Spiders and bots can't read images. If you want to embed images - make sure to put on a description. Also avoid creating flash-based websites; it's also non-readable to search engines either.

Always put a Title to your Site
The title and description of your site will be the most important thing. And it should describe what your website is. Include keywords in title tags.

Put Keywords in site's Meta Tag
Theme should be less than 200 characters. Although Google have stopped relying on this tags, but it still uses it. Also include keywords on keyword Meta tags.

Create Unique Content
They say nothing is genuine on the internet. We say, as long as your content isn't copied, regardless if the thought might seem similar with other sites, it's still genuine - and Google loves that. Also, avoid copying copyrighted images, it's a major offense and might lead to a lawsuit. Content will always be king and creating good content drives visitors - always put to mind that users can make a site - with great content - rise from ground to sky-high. It's not worth to have so many links while having poor content.

The Older the Better
The older your website gets, the more Google sees it as a stable site. Keep on creating new content because new content could easily get high PR with old highly ranked sites.

Carline Russell is an online marketing guru and foresees SEO company rankings. Know more about essential SEO rules today.