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How popular a website is depends on a number of factors, and with the huge amount of websites available on the internet today it is often hard to know which ones you can trust. SEO results seem to be a good indicator of successful websites but some people get their websites on the first pages of search results through unethical practices. In order for you to know what makes a website good or bad you should go online and evaluate a few websites according to the following factors:

Scope

This refers to the theme or topic of a website. In order for Search Engine Optimization to be effective a website needs to clearly state the topic and not just imply it. People need to know exactly what the website is about as soon as they enter it.

Content

This refers to the information available on a site. Some websites like news pages consist of mostly facts while other sites like blogs consist of opinions. If a website consists of factual information all of the facts have to be 100% correct, otherwise visitors will question the credibility of the site. Another important factor regarding content is originality. If a website consists of links only then there really is no point in visiting the website as people will rather go to a site that directly offers them the information they want Websites need to have original content, otherwise people will have no reason to visit them a second time.

Graphics And Multimedia Design

Everyone likes to look at attractive things; the same applies to a website. Visual presentations should complement the written content and all graphics and multimedia used should serve a purpose.

Audience And Purpose
When entering a website the purpose should be clearly stated and you should be able to see exactly what the website is about. Some websites have a very wide audience while others will be visited by people with a specific interest. For example: egg donation websites will have visitors who have problems conceiving or people who want to find out about egg donation. If a website covers too many topics people will be put off as they want to be sure that the website is credible and that they will get all of the information they need from one specific site.

Workability

Workability refers to the effectiveness of the website. If a website does not serve its purpose then it is not working. A website needs to fulfil the purpose it stated to fulfil; if a website states that it is for pregnant women but provides more information about falling pregnant than it does about the experience of being pregnant, then the website did not succeed in its purpose and pregnant women who visit the site will not use it again.

Reviews

You will learn a lot about a website by reading what other people have to say about it. This is especially important when you want to use a website for advice on how to do something like fix your car or dye your hair. If a website has good reviews you know that the information you receive can be trusted.

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