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Top Ten SEO Tips - Avoid bad SEO

If you are thinking about getting started in search engine optimization (SEO) or you are just looking for some extra hints to help you get to the top of the search engines, hopefully these ten top tips will help you.

1. Before you begin optimizing your website the first thing you have to do is find the most popular search keywords that are relevant to your site. There are a number of SEO tools available online that will show you how many people are searching for a particular term. Find the most popular and optimize your site to these keywords.
2. A big part of the search engines ranking criteria is based on links. If other people link to content on your site, this tells the search engine that your site can be trusted. Make sure you know your competition. If you can find out where the competition are in the search rankings and how many incoming links they have, you have a much better idea about the level of work you need to do.
3. Make sure you write helpful original content for your site that people would link others to. Copying other peoples content doesn't work! Content should be updated as regularly as possible.
4. For most success HTML tags and meta tags should be different on each page of the website. Doing this means that search engines will store and list them in their results. You should also optimize your URL. Google only displays the first 66 characters of an URL, so consider that a maximum when choosing yours.
5. When creating a page of your website only use one H1 tag for the page. Instead of including more than one H1 tag it is better to use subheadings. A page with more than one heading can be confusing to the engines. Just use one heading and the rest should be content.
6. Use title attributes. This is a simple way to give more information about the content on your page and helps to optimize the site.
7. Use the keyword you have chosen to optimize your page around in the filename of the images on the page. For example if the chosen keyword is 'kites', instead of having a random sequence of letters and numbers call your image 'kites.jpeg'. This further helps the engine understand the nature of your content.
8. Only have one version of your website indexed. This means that all traffic goes to the one site and saves you the unnecessary job of optimizing more than one site. The results will be a lot better if you focus on one site.
9. Create an optimized site map for your website. Crawlers use site maps and if every page is linked in your site map, the crawlers can quickly and efficiently locate the content they need.
10. It's very important to make sure you have no broken links! This reflects very badly in the index as your site can look like it is poorly maintained. Analyze your site for broken links using check lists and validators.

Things to avoid when doing SEO

Are you a website or blog owner seeking to get recognized by major search engines? Well, this calls for expert SEO undertaking in a bid to ensure that you reach out to all the people out there. Companies have realized the hidden potential of the online market thus prompting them to launch extensive campaigns to would-be clients. The sole objective of any company is to boost sales and the reason you need massive traffic to your site. However, in order to achieve this there are some mistakes you should avoid.

Spamming

One of the easiest ways of reaching out to potential clients is through placement of links to various article directories, blogs and social media networks. However, it is very unprofessional to spam with content containing links to your site. It is annoying to see massive emails in people's accounts. As a result, many people will either blacklist you or report you to search engines.

Irrelevant content

People are working day and night to write topics in order to woo clients by first ensuring they inform them of something. This also is common on blogs, forums and social media networks. The moment you place a link besides your content, many people will visit your site after being wooed by your prowess.

The type of content that you post should be verified. This is in order not to be ignored by being considered a spammer. The content should also be informative in addition to being original, up to date and professionally done. Use of bad language and unprofessional words is a fail. This also applies to writing based on hearsay and fallacy. Your writing should also not sound like your sole intention is to make a sale.

Regardless of how professional and articulate your article is, you should post it on a place that is relevant depending on topic. For instance, you cannot start discussing about animal diseases in a gaming blog.

Ease to unsubscribe

The sole purpose of search engine optimization is to bring traffic to your site. It is therefore very important to ensure that you care about your client. This is if your site has subscription to certain updates. You should ensure that there is an option to unsubscribe. This will make visitors to subscribe or leave at will. People are skeptical about sites that will hold them ransom with endless emails or texts.