Google Page Rank is one of the first things we keep a check on while optimizing our website as it shows us the relativity of the website to search engines and SERP''s. It has been a topic of great intrigue for many as to what algorithms are used by Google to give a website its Page rank. Well to start with what is Google Page Rank? Google Page Rank is a numerical value given to a website that represents it importance on the Web (according to Google). Wikipedia explains Page Rank as a link analysis algorithm used by Google that gives a numerical value to a website to portray its importance on the World Wide Web. With this out of the way arises the question for all search engine optimization experts as to how to increase a websites PR. Usually a transition from PR0 to PR2 is usually pretty fast and happens within the first 6-9 months of the website going live. The transition from PR2 upwards becomes trickier and time consuming and no matter what you do the results are not instantaneous.

As I had mentioned earlier that PR is a link analysis algorithm so it can be safely assumed that Google ranks a website depending on the link popularity of the website or on the number of inbound links. Whereas search engines like Yahoo and MSN give more importance to the content of a website and on page aspects of the website. Search Engine Optimization experts know that no matter what, unique content is the key to the success of any internet marketing campaign. To market ones products and services in order to establish a lead in the business niche, unique articles with relevant/popular keywords are a must. Once you write your unique content distributing it to the correct channels will get you incoming links and hence help in increasing your website PR. Make sure to include your website URL and your desired keywords in your content while submitting your content through article submissions to quality web resources as they are the ones that get your content ranked and indexed with all major search engines.

Here are a few tips to increase your website PR using unique content:

1. Article Submission

2. Press Release Submission

3. Blog Submission - Maintain a blog on your website. It is not only a great way to add articles but also a great way to indulge and interact with your website visitors. It is also a great way to get back links for your website

4. Article Announcement - Announce your article using article announcement lists as they send out your article to thousands of their subscribers.

To summarize the above writing unique content and distributing it using relevant sources helps you build your website popularity as well as exposure for your C0mpany/Brand. Now isn't this a great way of boosting your website rankings and Page Rank while also building quality links that are so much looked upon by Google.

Hope you will use this article as a part of your future internet marketing strategy. Have questions feel free to comment or send us an email. Need SEO SEM services, please feel free to contact us at Felix Labs and we will be glad to be of assistance.

At Felix Labs, all the websites developed are SEO friendly and SEO ready at launch. All our designs are custom built as per the latest trends are designed in such a manner so that your websites are the most SEO compliant so that all search engines are easily able to find your website. For more information please visit http://www.felixlabs.com