Distributing content and publishing services from your Social media account to your clients and audiences are sort of difficult and it can take a great deal of time. So, it is important to apply the right tools for social media marketing that can do your job in the most efficient way.

Furthermore, when publishing posts for your clients and audiences, the most important thing is to track the results of your efforts. This comes an important matter whenever you send the reports you get to your clients. These are the traditional methods in distributing and publishing of contents, a social media marketing company recommends, there are many efficient ways on how to publish and distribute the contents. Using tools for social media makes it easier, it makes your effort more efficient, and can monitor published contents efficiently.

There are two great tools listed below that can help you to monitor your published content and can make your social media easier.

Before deciding on what tools to be used, you should consider these things:

1. Ease of use

2. Skill to schedule

3. The format of the distribution (what does the post/link look like after publishing?)

4. Good Application programming interface, this application allows you to communicate between different web services applications.

5. The cost, it would be great if the tool is free, but it depends on what does your company need. You can pay for a $ if you wish to upgrade its services.

HootSuite

HootSuite is a system of social media management built for businesses to cooperatively perform campaigns all over numerous social networks from on secure, web-based dashboard. HootSuite's unique social media dashboard is launching marketing campaigns, identify and increase the audiences, and distribute messages to the target audience. It can work on Facebook, LinkedIn, Twitter, Google+, and many more. You can also connect from HootSuite to YouTube and upload videos directly, also commenting on your posts. Posting photos, posting links, and direct messaging to your streams are also applicable and available on HootSuite. In the free version, features are limited. With the pro version, you can get some free analytic reports.

Raven

Raven tools have something in common with HootSuite, it offers the same feature with HootSuite. One of the best features of Raven tools is streaming, it enables you to stream on Facebook, Twitter, and YouTube from one individual page, but these are mixed together, makes the sorting so hard. You can also directly post to all streams and have a schedule for them. The disadvantage about using Raven tools is posting original photos or large-sized photos is impossible, only thumbnails from links. Raven's best part is the analytical tools and research, linking your blog and using manager to write some custom posts is focusing on keywords were specified. Raven's manager can analyze the content keywords for density, regularity, significance, and readability for average age as well.

These great tools are a big help in your social media activities, making the publicity and monitoring easier and more efficient than ever. Hiring a social media agency can be an option too, they provide these tools and execute them with no sweat, generating a constant weekly report.

Author is working as an Internet Marketing professional in a social media company New York. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire a social media company for their businesses.