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Building a business, whether online or offline is a lot of hard work. For the sake of this article, we'll focus on the online part to marketing your business.

Search engine marketing (SEM), sometimes referred to as PPC, is the fast track to getting traffic to your website. But did you know that it's also one of the most costly? using this method, if your campaign should stop so does the traffic. Over time, this type of marketing can get expensive.

While a business should engage with SEM to get customers and traffic to their website in the beginning, they should also be looking into an SEO strategy for long term results.

While there's a number of factors to consider, like age of site, age of links, quality of links, competition within the market, and whether things are done correctly for onpage and offpage optimization, SEO is a strategy that any online business can't afford to overlook.

Another important fact you should know - if you were to use a keyword research tool to check the search volume for a specific phrase, only ten percent of that clicks on paid search (PPC) results. Not only is it expensive, but it's only a fraction of what's available. And if you aren't bidding on that expensive top spot, you'll be left wondering how to get more traffic. That's where SEO comes in.

As mentioned above, there's a few things to consider regarding age, links, competition and other stuff before your SEO campaign begins to take off. So depending on those factors, it can take a few months to over a year. There are just too many variables to generalize.

But don't get discouraged because even though its an investment up front, it has long term benefits and will pay back in time.

SEO has changed a lot over the years, but there is still one golden rule that will always ring true - quality content is king.

To explain this better, many website owners and online businesses will create some fairly uninteresting copy about their business, vision, products, and its boring. If you really want to succeed, aim to create value. This means creating more than simple business info, but to create interesting content around the business. It will keep your visitors happy, possibly coming back, and they might even share your link through social media if you do an especially good job.

This article has been provided to ezinearticles.com courtesy of Mark Nicholson SEO expert