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Google's Penguin update kills off SEO. This is what many people claim after the release of the update last month. But, is this supposition really true?

Google's Stern Penguin Rules

Google, as we all know, is notorious for having firm standards and screening process for sites or links that they include in the search results. This practice is not to dissuade traditional SEO professionals but to keep spam off of their search recommendations.
Then, the latest Google Penguin algorithm update came. Many marketers online are indeed correct to have thought that the standard for declining spam-like content has varied. Apparently it has stricter rules.

Google's webmaster guidelines explain this in detail. According to the latter guidelines, there are things that webmasters should avoid when sending links to Google. These include the utilization of hidden doorway pages, inclusion of purchasing links, pointing to different pages for engines and users, insertion of hidden links or texts and cloaking or redirecting domains.

Obviously, the latter samples are threatening to pure-bred online marketers. For many of the techniques that are widely used by them utilize at least more than two of these examples. That is why the online community gets shocked off the cuff, especially the affected marketing professionals. However, for SEO specialists, this is a different story.

Penguin Shortlisting-Free SEO Content

A good Search Engine Optimized (SEO) content does not encourage such practices. For employing such tricks as landing pages and hidden links would often tend to affect the quality of the entire content. Since such doing deviates from the purpose of discretely and creatively utilizing most-searched keywords or phrases by users from specific market or niches.

Quality SEO content are aimed to improve visitors' experience, add value for prospective clients and acquire loyal customer base that would return after their visit. Thus, with such goals, every competitive SEO marketing professional publishes a user-friendly and quality content that does not only impress existing clients or potential customers but as well as pass the stern standards of spam segregation by Google.

SEO Content Lives

So, did Google's Penguin truly crush SEO? Did it just die in vain? The answer is very obvious and clear-cut. Good, quality and clean Search Engine Optimized (SEO) content are definitely off the spam labels of Google's latest Penguin algorithm. This means that however Google makes its policies strict, SEO still lives.

Even Google itself supports the utilization of clean SEO keywords or phrases for marketing purposes. Google's Analytics reports, organic Keyword Referrer, AdSense, AdWords and link tools all support the intelligible ways of discrete online marketing. Of course, these are just a few of the many tools that every SEO professional visits or check to ensure the quality of their content in Google's Webmaster Central. There are still a number of tools that upholds the use of simple, effective but discrete techniques of Search Engine Optimization (SEO) specialists today. For these best practices do not intend to harm browsers, visitors or users online. The main goal for SEO is quality and it speaks by itself - with or without links.