Are you wondering why all your target audiences are visiting your competitors' site? Why aren't they visiting your website which is attractive and informative? Have you ever thought whether your site is at all visible to your audience? What if it is not appearing on the top of a search result? The obvious result is that people will not visit your site.

Your site needs to rank high on search engines if you want more and more visitors to your website. If your website is not ranking high on search engines like Google, Yahoo or MSN it means, your website is lacking search engine optimization. Yes, this is exactly what your site requires. It needs to be optimized to get better visibility.

Search engine optimization is not something you can do yourself. You will have to count on SEO professionals. You need to avail their services to ensure that your site ranks on search engines. When you talk to them, they will ask you to select an SEO package. If you don't have a clear idea about SEO, it may become difficult for you to choose a package. Knowing the basic things can help you to choose the best package.

Let's have a look at the basic things that an SEO package must include.

Analysis & Planning:

Before the experts suggest a package for you, they will definitely analyze your website. They will check what the existing status of your site is and see how popular your site could be. Experts will also analyze the website of your competitors. They will also analyze the strength and weakness of your competitors' sites. When they are done with their analysis, they will develop strategies that can aid in making your site rank high on search engines. After that they will suggest an SEO package that can be beneficial for your website.

Most of the SEO packages offer a guaranteed result within a given time. The packages include two types of services - on-page SEO services and off-page SEO services.

On-page SEO Services

Having good marketing content in your website is not enough until and unless someone turns the content into great asset for search engine optimization. The on-page services included in an SEO package include:

• Creating XML sitemap for your website
• Solving canonical issue
• Creating 404 error page
• Writing meta data
• Editing robot.txt files

Off-Page SEO Services:-

Off-page services are central to any and all SEO packages. There are some common services included in each and every package. These services are:

• Directory submission
• Article submission
• Blog submission
• One way link building
• Reciprocal link building

Some of the companies also include social media promotion in their SEO packages. Social media promotion is getting popular day by day. So you may also choose a package that includes this service.

When you talk to an SEO professional, make sure to ask whether these basic services are included in the package.

James Blatt is an SEO professional who has several blogs dedicated to SEO topics.