Capital Hosting

When it comes to search engine optimisation (SEO), most companies are so focused on getting their name out there that they completely forget about trying to target their local area. Whilst you might be ranking well for your primary keywords (say, "computer analyst" and "computer repairs") and you might be getting a high click through rate, as soon as visitors realize that you're in a different part of the state or even in another country, they will immediately hit the back button. This is why you need localized SEO.

Who is your target audience?

Keep in mind that not everyone who lives nearby to your location will want to engage with your product or services. Those who do, however, can be very specific in the way that they request information. By finding out who your target audience is and how they search, you will be able to cater your SEO campaign to specifically reach these people.

What are your keywords?

As anyone who has had any experience with optimisation in the past will know, keyword research is an integral part of any SEO campaign. This process will enable you to figure out which keywords your target audience is more likely to search for, as well as how much competition you can expect to face. Without this information, your SEO strategy will fail.

Have you included your contact details?

Go through your website and check that your business' contact details are featured on each page. Whether you put the address in the sidebar or you include your phone number in the header doesn't matter in terms of SEO, as long as the details are there. The most important detail, however, is your business address, as the search engines will pick this up.

Have you claimed your local listing?

There are a number of websites that could have your business (and its address) listed on them, but have you actually claimed this listing? Don't let someone else be responsible for your Google Maps or True Local listing - these can be a huge boost for your SEO efforts, so they should not be forgotten. As a side note, these sorts of websites can also help with link building.

If you have an SEO strategy that is already getting your website to rank quite well, it is high time that you began looking at other ways of putting your website beneath the nose of your target audience. One of the best ways to achieve this is through localized SEO, which can be highly effective in drawing in visitors who are very interested in engaging with your services or products.

This useful article is shared by John K. Taylor on behalf of Zeemo, is a Melbourne SEO Company. They also offer web services like online marketing, web development, graphic design and Web Design Melbourne.