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How Much of a Good Thing Is Bad (Keyword Density)
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It is difficult to understand how many keywords should be on a page, especially when those keywords need to be embedded into the body content of a webpage. To be honest, this is one the places where most people harm their site quite a bit. A person who is not careful about how many keywords to add to a particular body of the webpage can seriously affect their search engine rankings.
The oldest trick in the book is to add as many keywords to a webpage. In addition to trying to make the page more relevant by having a finite amount of text about a particular keyword on a page most people try to make the page more relevant by adding as much text about that particular keyword on a page. Whether or not it makes sense to do such a thing, a lot of these texts can end up sounding very unreadable and can affect conversion rates, which affect the amount of money the business owner has in their pocket.
What is even worse is that adding too many of the same type that particular keyword can incur a search engine optimization penalty. This means that a webpage that follow this practice may decrease their own rankings on the search engines. Everyone opens a website in hopes of generating traffic and money. However, this is just one of those practices that is counter intuitive to actually making money and generating traffic for a website.
In general, a lot of people try to use 10% is there keyword density number. However, this percentage of keywords on a page is seen as spammy by the search engines. Most of the search engines will look at the content and see it as spam content no matter how good the information on the page is at that time. 10% is unnatural for any regular speech patterns. Therefore, a smart search engine Optimizer will not get anywhere close to this keyword density percentage, as it will definitely harm the site in the future.
In fact, even a 5% keyword density may be too much for most search engines. What is the truth is that no one can know exactly how much keyword density is too much for all the search engines. However, there is common sense. In this particular metric as the search engines are looking for content that sounds natural. However, they are also looking for content that give them clues about what that content might be about in that moment. Therefore, balancing keyword density with readability is essential for any site that is looking to obtain rankings with their on page search engine optimization factors.
In closing, is important to avoid a 10% keyword density and maybe even a 5% keyword density as these keyword densities may incur penalties on a particular website. In general, a person should focus on creating content that is readable and usable by the users. It is smart to go back and enter in the keywords later after readability and content quality is assured.
Scott Buendia is an internet marketing expert who is well known for his SEO and social media prowess. Check out his companies website at http://www.Oncomingstormmarketing.com. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.
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