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Latent semantic indexing is a new way to do keyword density. Latent semantic indexing takes in account that the search engines are looking for specific keywords when one is a specific keyword is mentioned. For example, if someone does a search for "mortgage" as a keyword some of the SERPs assume that they may be looking for a calculator as well. Therefore, the website that matches calculator along with mortgage tends to do better in the search engines because of the close association between the two words.

This seems to have some effect in AdWords as well. There are some people are able to bring up their quality score based on adding words that are similar to or are often mentioned with the primary keyword. Therefore, latent semantic indexing is a new way of doing keyword density that cannot be ignored. The world of instant search has brought this tactic even more to the limelight because the search engines themselves are showing people what they think related keywords are to the primary keyword. It is smart to use this information to grab more rankings when appropriate.

Is latent semantic indexing as important as anchor text links? Probably not but it the addition of LSI keywords to a blog post or page is a good addition when using anchor text links. Why not go for the full strength of SEO when possible. It makes a lot of sense to study up on what keywords might be related in case LSI becomes the pivotal factor on which they website is ranked on the first page or not on the first page.

However, the age of Penguin and Panda has made this tactic more attractive because anchor text links are not as useful as they used to be when defining what the page is actually about in that point in time. Therefore, it makes sense to try to get as many factors on the page to help the search engines figure out what they should rank that page for in the future.

In fact, it is not a stretch to say that part of optimizing a site is to give strong clues to the search engines what that site is about and where it should be ranked on the search engines. SERP bots cannot read like humans to therefore they depend on certain factors on the page to help them decipher what a page is and what it should be ranked for in the future. Therefore, having a search engines do their job is a major factor in professional SEO.

In conclusion, latent semantic indexing is an important part of a keyword density campaign that gets results. All it really takes is the ability to research keywords and what might be related to that keyword in the eyes of the search engine. That person delivers those other keywords on to the page and helps the SERPs who can do this successfully is a person who will find that they get a lot more traffic over the year than a person who does not do this technique.

Scott Buendia is an internet marketing expert who is well known for his SEO, social media, and marketing prowless. Check out his companies website at http://www.Oncomingstormmarketing.com. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.