When you search your specialty do you come up? What about the ailments you treat? You should be on the first page for illnesses, specialties and treatments not just one or another. At every moment of every day someone is searching one of these things and if you're not there, those people are finding another healthcare professional instead of you.

SEO does not have to cost a fortune. Many physicians have 90% of what they need to be successful but are just missing one or two areas of their optimization to be found on the first page. While Medical SEO can be time consuming is should not costs you two or three thousand dollars a month like so many companies charge.

Here are 5 things to avoid when searching for an affordable medical SEO company:

1. Insisting on a one size fits all approach:

Does the SEO company insist that you need every single service no matter what your site is telling them. When an SEO expert looks over your site they can see very quickly what's missing. 30% of the sites that I have worked on need nothing more than on site optimization and they have more search terms than they could imagine. Look for a company with a free website analysis that includes recommendations on how much SEO you need.

2. Bad Guy Optimization

There are lots of optimization companies that practice bad guy optimization. This is a very bad thing for you in the long run. bad guy optimization is any SEO that does not conform to the intent of what Google is looking for. If it's a neat trick it won't last. In April of 2012 Google implemented the penguin update. This update has a MAJOR punishment for sites using two separate but up to that point common bad guy techniques. Many many sites lost 1st pages in a way that will be very difficult for them to get them back any time soon. Those people are losing business right now because they went for the short term answer instead of the long term solution.

3. Talking to a salesman who won't be doing the SEO work himself.

Make sure the person you are speaking to is the person who will be doing the work. The last thing you want to get into is having been told one thing by the salesman and learning a completely different story from the person actually doing the SEO.

4. Focusing on a just few keywords

You need lots of keywords, many SEO companies only focus on the peacock phrases because they think you will be happy being able to say I am on "general search term" Don't get me wrong these are important terms too, but to focus 100% on those and ignore the search terms where the person searching is searching for exactly what you do is a bad idea. You will convert on those phrases at an incredibly high rate. Not only are you missing out on good patients, you are hurting yourself in the long run by not building a foundation of long term success online.

5. Don't assume you know what people search.

You know what they should search but that in no way means that your potential patients know what they should search. I have seen a lot of so called "SEO experts" who don't even know how to do decent keyword research. If they don't ask you questions like what type of patients are you most looking for, patients with what ailments help your practice grow the most? They don't know their job.

One thing I hope you do is hire a person who specializes in medical SEO.

Just like your training and expertise makes you the best person to call for an illness a medical SEO specialist who focuses on health care will have the experience in finding patients. They will know what won't work and what will work. They will be able to provide advice based on tried and tested methods that have helped other practices grow through internet marketing.

If you are ready to make your website work for you call me today at 866-626-5813 I have clients all over the country who have seen dramatic results using this process. Don't spend another day allowing new searches to do to your competitors.

http://www.medicaldentalseo.com