Let’s face it, the business world is far different from what it was a decade ago, let alone before that. Today, we cannot function without adapting our company to an online presence, bringing business to a whole new level of clientele.

Social networks, like Facebook, Twitter, Pinterest and others, have become some of the greatest ways to promote businesses online. One new social network, called TOUT, has taken online social marketing to a whole new level. Find out how!

What is Tout?

TOUT was actually initially launched as a free iPhone application in mid-April. What Tout does is allow users to record a 15 second video from their iPhones, and then easily post it to their Twitter or Facebook accounts. While being a third party application, the video also gets posted on the user’s personal Tout account at the Tout website page.

Several well-known personalities, like Shaquille O’Neal and Mitt Romney, use Tout to express updates, allowing their followers to watch them, instead of just reading their Twitter or Facebook statuses.

Ever since its launch, Tout has been gaining popularity, today being used by hundreds of thousands. It’s grown into a major factor and a big opportunity for many businesses to promote their brands. Much like what Instagram did for photos, Tout does for short videos. Business owners, who had to promote their businesses in the past via status updates, can now promote their businesses via 15 second video updates, which reach thousands of their followers.

How you can you use it for your small business?

Tout is of great use to small business owners because visual content is more noticed by potential consumers. Just think about it – how many times do businesses try to promote their current prices, deals and products via videos? On top of that, it’s easy and fast without a huge cost or production investment. This is HUGE for small businesses, allowing them to advertise greatly without spending a fortune!

Not only is it easy to use, Tout makes reaching potential customers as easy as a Facebook post. Businesses are able to save on monthly advertising bills, allowing them to focus their budget on improving the product itself.

Tout is without a doubt a whole new social marketing experience. With hundreds of people researching this new engaging market and releasing tutorials and e-books on how to make use of it, TOUT is definitely knocking on Facebook and Twitter’s back doors, putting a whole lot of pressure on their powerhouse competitors. So, got a small business and looking to promote it in an easy, fast, and affordable way? Then try TOUT!

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Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word-of-mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word-of-mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.

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