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A corporate video is a great way to effectively build your brand online.

If you want to explain business concepts, introduce new products, post entertaining content, or present client testimonials that benefit your brand, the best way to do it is with a professional video. Studies show consumers prefer video content rather than text.

Because of this, when businesses want to promote their brand, products, or upcoming events, quality video production is key. If you are planning an upcoming shoot, here are some tips to make sure that your video communicates the message you want it to while still looking professional.

Planning

You cannot simply wing it when you are shooting a video. You need to know what the purpose of the video is, what messages you are trying to convey, and how the viewer will find value in the messages. Without a clear purpose, it is very difficult to shoot an effective video.

• Come up with two or three clear messages and find a way to incorporate them into your video.

• Decide who the best spokesperson will be for the video. Keep your audience in mind.

• Where do you want to shoot? Is permission required to shoot at that location?

• How soon before the video shoot should you schedule rehearsal?

• What image do you want to assign as a teaser when the video is posted?

Scripting

Most corporate videos follow a written script. If scripting is necessary, consider these tips:

• How do you want the information organized to keep the audience interested?

• Deliver your key messages in the first 10 seconds.

• Get feedback from a third-party about your script. Choose someone who is not in the industry to see if they understand the message.

• Is there a call to action?

Shooting the Video

Now that you have plans and a script, you need to schedule your video shoot. Here are tips to consider if you want your video to look professional:

• Use as much natural lighting as you can.

• Headshots can be very boring to watch. Consider shooting from different angles.

• Make sure you have enough tape for several takes.

• Avoid wearing clothing with stripes. Also avoid clothing that is all black or all white.

Now that you know how to shoot your video, it is time to start planning. Only after you have a video can you start to market your brand with video content online.

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Article by Josh Sager. This article was brought to you by Digital Black Online Video Production, one of the best producers of engaging digital media experience. For more information, visit us at http://www.digitalblack.com.au/online-video-production.

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