To be successful in Internet Marketing, there is one secret ingredient - you need to learn how to drive targeted traffic. Without targeted traffic, you will find it hard to make sales. In other words, your conversion rates will be much lower than expected. Low sales is never a good sign for any business.

What is targeted traffic anyway? And how does it help to drive sales? You see, you make a sale online only when an interested visitor comes to your website. Someone who is interested in what you have to offer will be considered a targeted visitor. An individual with zero interest in what you have to sell would be considered a non-targeted visitor.

Contrary to popular belief, you don't really need a lot of targeted traffic to be successful online. For instance, you do not need thousands of unique visitors in order to make a full time income online. I have seen sites that outsell many others with just a hundred daily unique visitors. The key difference? These sites have targeted visitors!

When interest level is high, it's logical to assume that sales will be high as well. And that is usually what happens if you drive targeted traffic to your website. You get to enjoy higher conversion rates. Here is an example of non-targeted traffic - traffic from social bookmarking sites.

Social bookmarking sites are platforms that web users use to share their favorite links. Unfortunately, the bulk of these links have got nothing to do with business. Mostly, they are entertainment links. So you a lot of links that point to content like humor videos, game trailers, movie trailers, celebrity gossips, etc. What do you think will happen if you post your URL in similar sites? Your URL will be lost in a sea of unrelated links.

People say that you will get thousands of visitors if you get featured on a social bookmarking site. That is true. But having thousands of visitors is not the same as making thousands of dollars. In many instances, these sites enjoy a sharp upward spike in traffic, make a little money, and then the traffic drops off over the next few days. What just happened?

Well, the link gets featured on a popular social bookmarking site. So it receives a lot of attention from web visitors. But these visitors are not really targeted customers. Maybe, just maybe, out of a thousand visitors, one person may end up buying something. But that is more like pure luck.

So sometimes, it may not be worth your effort to try and pursue traffic from social bookmarking sites. From personal experience, traffic from article marketing and search engines convert a lot better. You can also try buying clicks from PPC networks if you know what you are doing. Forum marketing is another great method to get targeted traffic. There are many possibilities. Explore them, and stick to the ones that work best for you.

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