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Whether you've got online subscribers through your business blog, an email marketing mailing list or newsletter list, or you've got a list of followers throughout various online social media profiles, (or all of the above, which can open the most doors to great results for you) there is one thing for certain --- your lists can be a goldmine. List marketing can be done in many ways but the bottom line is that it's a great way to build relationships that could be profitable. But you've got to treat the list right to keep it keen.

As a company who has expertise in SEO and online marketing, we know how valuable your relationships built online can be to your site's success. (Here at Oracle we can help you with email marketing, building your blog readership, increasing your social media following, and so on).

Here are some tips to help you succeed with allof your lists:

The consequences of treating the people on your lists wrong will mean that list will probably soon dwindle to worthlessness. The benefits of doing things the right way is that you'll continually build authority, trust, relationships, and growth for your business.

• Too Little? Remember: if you don't use the communication medium often enough, people will lose interest and / or you won't be able to build a strong enough relationship with them.
• Too Much? If you use the communication medium it to excess, you could turn people off, believing you're a spammer or simply getting on their nerves by over-posting. There are varying opinions on the desirable frequency of tweets or emails or blog posts. A daily blog isn't too much (as long as it's valuable), tweets or Facebook status updates a few times a day probably aren't too often, either. But it's not typically desirable to receive emails on a daily basis for most people, unless you're offering a daily tip or daily deal. Carefully consider your posting schedule as it could turn on or off your readers, depending on your niche and depending on the type of content you post.
• Value. If you don't provide enough useful information, people will eventually stop clicking your links and / or stop opening your messages altogether. Provide value and you'll be able to help build trust and this could even result in word of mouth marketing success, too.
• Piquing Interest. In many cases, you need to leave at least a little bit of expertise under your hat so that people have a reason to click to learn more. The key to most list mediums is to get a click. Reveal enough to provide value and hook them but leave enough to the imagination that they'll want to click to learn more.
• Socialise. On social media sites, be sociable. Don't simply push out links and 'buy now' type phrases. You won't keep followers very long if it's not advantageous to people to follow you and read your updates.
• Respect anti-spam laws and your reader's rights, too. Make sure you make it easy for people to change their settings to opt-out, to switch to a less frequent option, and so on. There are some great software tools that manage mailing lists and make this easy for you and for your readers.
• Extra! Breaking news and interesting info will help keep people reading your messages. Make sure you provide a good amount of this type of info and you'll have more people reading your messages and sharing them with others (increasing your potential of building your list further).
• Transparency and Honesty. Make sure your subject lines aren't deceptive. Don't let the desire for a high e-mail open rate affect your reader's experience or they will stop trusting you. And don't recommend something unless you're sure that it will absolutely provide value to your list.
• Answer. Answer publicly asked questions publicly (unless it's inflammatory, of course). This is a great opportunity to show your desire to help others and to illustrate your expertise and commitment to customer service.
• Positive Attitude. Be positive, upbeat, and professional and this will help you in your efforts to do relationship marketing.

Remember, unsubscribing is just a few keystrokes away. Nurture relationships with the people on all of your lists and you have a better chance of keeping them engaged and of benefiting from the relationship.

Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Search Engine Optimisation (SEO), and many more. Visit us today and get your site on top of the search engines!