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Today, new social networks and areas of the web where people can share content they like with others are growing like wildfire across the Internet. One that has really caught the attention of the modern browsing public more than others though (particularly in the US), is Pinterest.

At the heart of Pinterest is a relatively simple concept and structure; users can 'pin' images that they like to public 'pinboards' (or to their own), so that others can then see them, and share them also. A brief scan of the Pinterest home page at present reveals interior decorating ideas, obligatory cute animal pictures, 'Rainbow Bread', exotic destination pictures, and a range of beauty and jewellery products, to name just a few.

It may seem like some sort of fevered photographer's dream or like the scattered contents of a kleptomaniac's hold-all at first glance. But the point is that people are paying attention to what's on there, and then dutifully following the links and thumbnails back to the source elsewhere on the web.

How to benefit from Pinterest

Pinterest may be one of the more famous examples of a new breed of micro-content sharing, but there are plenty more out there following similar models, many of which may be of use to the savvy webmaster.

So how can you turn the Pinterest content sharing dynamic to your advantage? That may be depend on the nature of your online business, but in general it can enable you to not only spread your brand further, but also support your search engine optimisation efforts by driving Internet traffic back to your website.

Some general ideas for promoting your site on Pinterest and similar sites include:

• Sharing pictures of innovative products
• Behind the scenes pictures to show the 'human side' of your company
• Sharing more generalised content that will interest your target demographic
• Tips based content that is useful and practical

Pinterest may not be suitable for every business (and it should be noted that approximately 70% of users are women), but similar sites exist to cover a wide variety of niches. So find one that works for your business and get posting.

A final word of warning though; as with many social networking sites a soft sell works best, so you should aim to pique users' interest (pinterest?), not ram slick sales images through their monitor.

Speak to your SEO agency today to find out how you can use Pinterest and Similar Sites to Support your SEO campaign.

Jonathan Celeste invites you to join the rest of his clients at the top of the Google mountain with a Search Engine Optimisation campaign from Onit solutions. http://www.onitsolutions.co.uk

Don't take chances with you web presence. Get it right the first time. Use a team that gets results every time. Call us today on 0845 224 1015 for more information on how we can help your business grow.