Increasingly more business owners are using Facebook to promote their websites. This social media network has over 845 million active users and more than 50 percent of them long in daily. If you don't yet have a Facebook Page for your company, you are losing thousands of potential clients. Creating interest groups and fan pages can help you drive targeted traffic to your website and promote your online business more effectively.

Here are some key strategies to optimize your Facebook fan page for search engines:

Choose the best name for your Facebook page. Avoid using high value generic keywords because they can harm your page's viral growth rate. It is recommended to use your company's real name as the name of your fan page. Add a meta description of your page.

Most visitors won't read the description page, but it is a good place to use some dense, keyword-rich copy. The About Box is one of the few places on your Facebook page that is accessible to search engines. You may also include relevant keywords on the Info Tab. Facebook allows business owners to include links to relevant websites and profiles, so make sure you are using this area to drive traffic to your site or blog.

Select a relevant URL for your Facebook fan page. This social networking site now allows vanity names, so make sure to add one. If you have a company that specializes in designer eyeglasses, make the URL something to do with designer eyeglasses. The URL should incorporate one of the terms related to your business.

Your Facebook presence adds quality backlinks to your site or blog. The "Like" button is the new "backlink." Facebook allows users to create fan pages and add whatever features they wish to, including product information and newsletter sign-ups. You can use the Info Tab to add a short description of your business and publish your company's address. This can help with your local SEO efforts. You may also add content snippets on your Facebook fan page. These snippets provide an introduction to your content. Always keep your audience in mind and post articles that would be interesting to them.

Ask for feedback and encourage your customers to leave unbiased reviews. Post questions on your Facebook page. Put emphasis on your company's interests and how it focuses on its costumer's needs. Post direct links to your website in your page's stream. Make sure you page contains a discussion forum, pictures, and events with descriptions.

If you need help creating a Facebook fan page for your online business, consider hiring an organic SEO service provider. He can create a professional fan page for your website and implement the most effective backlink building strategies.