Google is the name of the game when it comes to search engines. Google's algorithm determines what content succeeds on the Internet and what content fails. It's this power that the search engine giant is in a constant battle over. Businesses ruthlessly exploit loopholes in Google's algorithm to bring their content to the forefront and keep their website relevant.

These sort of strategies are called SEO, and the business that uses it is an SEO company. SEO companies keep on top of the trends in Google advertising, so they can optimize websites. This helps businesses to keep ahead of the competition. It encourages an ever-changing array of content on the web. In the old days this was as easy as filling the page with spam keywords. Nowadays it involves careful usage of keywords, managing inbound and outbound links, and driving traffic. Any SEO company will tell you it's a precarious job, keeping up with the search giant. Good SEO companies will leverage legitimate strategies to help bring a site to the top by it's own merits.

Google loves fresh content because it means they stay relevant. The last thing they want is for their search results to remain static. When you're searching for something you want the most relevant, most up to date information possible. Google does it's best to support this goal by gradually down-rating older results. Results that are less relevant to a query are placed further back in the results list. On top of all of this, it has to be on the lookout for sites that use shady tactics to push themselves up the rankings.

These tactics tend to include gibberish content, spammy links and keywords, and vast networks of blogs all linking to each other to give the illusion of high traffic. These networks tend to have virtually nothing in the way of valuable content and exist only to make a spammer money. Because of this lack of content, Google down-rates them or removes them entirely when they're found.

That's why Google loves fresh content. Fresh new content means more information and more relevancy to the current times. In the fast-paced world of the Internet, to be left behind is to perish. If Google faltered for any length of time in relevant search results, their place as Search King would be usurped. Google doesn't want that, so it encourages fresh content any way it can.