SEO is much talked about subject on the Internet. Almost anyone willing to start their website or already has uploaded their website knows the importance of SEO. Although there are countless articles, guides and how to do's on this much talked subject, but still I want to share my own views on this topic.

SEO can be broadly classified as on-page and off-page. In this article I will be discussing some of the best on page practices. So here are some of the best practices of on page optimization.

Keyword Research: You need to research keywords that people may use to find out your website on a search engine. Practice and experience shows that the more generic your keyword is the more it will be difficult to rank for that keyword. For example "cars" is very generic and highly competitive keyword but "best cars in the world" is somewhat less generic and possibly easier to rank.

Content: Once the keyword research is done, next comes the content. Content is indeed the most vital part of any website and after the recent panda update, the importance of good content has grown more. So instead of focusing on building backlinks try to write content which is worth sharing. This way you will surely get natural backlinks over time. This is done by creating content keeping reader in mind. Never try to write content solely for search engine (for example stuffing your content with targeted keywords), content should be built around the keywords and not the other way round.

Structure of your website: Your website should offer better user experience. This has become very vital after the panda update. Panda update targeted those website which do not provide good user experience. This point is well explained here (on white board SEO by SEOmoz), please feel free to watch it. Try to increase visitor retention and that can only be done by using integrating simple navigation, cutting down on the loading time, adding quality content etc. Make sure that your website has a uniform structure and it is pleasing to eyes.

Error Free Codes and scripts: Your website's source code should be error free. So I would advice you to check for any errors on your website.

Meta Tag Optimization: Meta tag optimization, was and it is still very important to increase visibility of your website in SERP. Describe your website in one single line in the meta title section and then describe in brief about your website in the meta description and you are done. You need to use your main keyword in the title as well as in the section of your website so that your website attains a level of relevancy in certain keywords. Though Google has reduced the importance of keyword and mentioning them in your body after the panda update, but I will advise you to add only those keywords in this section which are targeted in the meta content section.

These are some of the tips which are very common and are the fundamentals of SEO. For more information you can watch the above video which will further clear your doubts about optimization.

I do not have any website of my own but I do write for sites like hubpages, triond and squidoo. You can check my hubpages profile page here.