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Come up with an excellent idea for a website. It should be memorable and reflect the opinions of the targeted audience of your website. Amazon.com, is an example of a very successful website, because they cornered the niche of selling books online before anyone else could. Is there some niche that you could imagine yourself specialising in? Before you invest too much of your own time and money?

Imagine the people who are going to frequent your site, your website fans. Give them the details they will be searching for. Make a list of the terms they're likely to use when looking for for you and be sure that those keywords and key phrases are included. Once you have those words and phrases, you need to spend time getting those important key terms into your website.

Use key terms in all the usual places: headings (H tags are good for these), navigation bars, tabs, headers, footers and in the main body of text. Don't try attempt to put them in using dubious methods such as camouflaging the posting of key terms on a web page in the same color as the website background so they are unseen by the naked eye. Google and the other major search engines will penalise you for this.

Ensure your new site is easy to find. Google and the others are commonly known as your most essential users because all they read and index the textual articles. If your website can not be used by someone who reads only on the text, relying on it to provide them the vital information, then it won't be providing good signals to Google. Imagine your website without the pictures, JavaScript, Flash or any other multimedia. If you can get the bare essentials of text right, you're on your way to search engine success.

Use significant terms/phrases/words as anchor text. Refrain from the standard "click here." Come up with some significant terms for both the user and the search engine results pages they will be viewing. Quality hyperlinks are hard to obtain, you must use them wisely. If you're trying to sell smartphones, try to use a range of terms directly related to your original term, such as: iPhone, Blackberry, Android, Galaxy, etc.

Allocate a unique headline to each web page within your site. You're allowed to have your website name in the heading, but you should also be pushing to include basic key terms about what the particular page of the website is about. A website about skateboards, belonging to a website about extreme sports could have a headline something along the lines of "Extreme Sports Gear:Skateboards".

Pepper the keywords throughout the main body of text on each page of the website. Whenever you're adding a new article to your website, double check to make sure it has the right amount of keywords. About 3 mentions of each keywords should be enough, not too many and not too little. Go overboard and the search engines will penalise you, don't include enough and they won't index you to begin with.

Once your content is solid, you should obtain some back links. There are numerous method for collecting back links and some research will expose you to them. To begin with, just make sure your content is correct, and then get to work on your back links.