Where you rank in the search engine depends on how successful you are, so using some search engine optimisation techniques are important when it comes to having an advantage over your competitors.

Keeping content up to date

Your competitors will be updating their content on a regular basis, and this will have an effect on your ranking so it's important that you keep up to date as well. Making sure you have new content is vital.

There are many ways in which you can do this:

-Twitter Updates: Even if you end up tweeting older content 'retweeting' will still keep the content fresh.

-Updating your content: If you have a page which you greatly rely on to get your organic search, then it's important to update its content and this will then increase your rankings.

- Keep your XML sitemap updated. If you've made any changes to the pages of your site, it's important that the sitemap is updated.

Google Speed

Google measures the progression of a page as part of their quality score and has started to rank sites in the organic search, this is down the people needing information fast, so if you've a webpage that's extremely slow at loading, then they will leave that page, and Google have caught onto this.

It's also important to keep your images resized to the correct size before you upload them to your site; this means that there will be a faster download of the image.

Google doesn't like flash or animation because they take far too long to load, but if you feel like you must have flash then try to make it as small as possible so it takes less time to load.

Link Building

This is where you can get other sites linking to yours; this is the main player when your search gets ranking in the natural searches.

The first stage of link building is so your pages become 'indexed' and this is called 'social bookmarking', it won't get your website site ranked but you are letting Google know that you exist. You can add your site to a number of places such as Reddit, Digg, and Pintrest.

The second stage is to get a few hundred low page ranking sites directing towards your site, and you can do this by submitting articles to article directories online where you can add a link pointing to your own site.

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