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While SEO certification isn't everything in evaluating an SEO company, it does suggest a certain degree of competency in the SEO field. It shows that the company you are paying is capable of getting the job done. Just as you wouldn't hire just anyone to fill your cavities or remove your appendix, neither can you expect just anyone to have the skill necessary for SEO services. However, finding an SEO company that has a solid reputation and work history to validate results is still the preferred criteria.

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