When you market online, there is a very fine balance between satisfying your human readers while attracting the search engine bots in order to attain the highest possible rankings. Ultimately, it's your readers who will consume your content which hopefully for you translates into further business transactions. That alone should give you a clue as to whom you serve first and foremost. However, if you pay no heed at all to the search engines, you could be missing out on opportunities to increase your visibility and thus attract more readers. What should you do? Let's see if we can clarify and simplify this once and for all.

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