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Do it yourself SEO, or outsourcing to a SEO agency? This is a question many small business owners ask themselves once they see the potential of organic traffic generation. If you are deciding whether you should become your own SEO expert, the good news is that yes, you can. Most people can learn how to optimize a website for the search engines, the same as most people can learn how to fix their own car or refurbish their own home. However, sometimes it's just not cost effective to do so.

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