Search engines work in a virtual world. We can't really see them, but they are there! They are like little insects crawling around everyone's websites searching for food to consume. Only this time, the little virtual insects are looking for keywords. Your keywords need to be attractive enough for the little virtual insects to devour. The insects take keywords or keyword phrases from your website to add them to their little nest. Realistically speaking, these keywords are used by people to search for information on the internet. If you want more traffic to your website, then the tips mentioned below will help you.

It's always a good idea to keep your CSS and JavaScript files in an external folder when coding your site for search engine optimization. This technique helps keeps the source code for each page simple and uncluttered, making the pages smaller and easier to manage. It also ensures that errors in your CSS code will not inhibit the search engine's ability to index your pages.

If you decide to do your own SEO instead of using a company to do it, then you should do your best to learn as much as you can about it. There are lots of books and websites available that will show you exactly how everything works, and guide you through the entire process.

One important SEO tip to keep in mind is to have a strong keyword phrase used in the URL's of your website's pages. It's important to have your keyword in the URL, as well as domain name if possible, because it helps search engines more easily find the URL.

As a rule of thumb, search engine spiders will ignore sites that have duplicate pages. Having duplicate pages may give you more keyword content, but it could also get your pages ignored. Duplicate content can certainly backfire. Make sure each of your pages are unique and original so that you will be found.

Google supplies a very useful keyword tool through AdWords which can help you decide which keywords or keyword phrases will bring the most targeted traffic to your site. Use it to see how many people are searching on the keyword phrase you're researching on a per month basis. Then look at the cost to advertise on it. Of course, the higher the price, the more lucrative the term.

Avoid placing your content behind forms that require a registration or payment if you can help it. Search engines prefer content which can be accessed easily, and they can't always index information behind a wall. If you have to set up your site for registration, make sure that you leave some information of your site visible to everyone, including the search engines; for example page titles.

When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them Page Rank. Directories from the main site, however, have the same Page Rank as the parent site. This means, for instance, that mysite.com/store will have the same Page Rank as mysite.com, but store.mysite.com won't.

I hope these tips have made search engine optimization a little clearer to you. Leading the little virtual insects to your website will give your business a huge boost. Search engines connect your business with customers. Following these tips and additional information online will increase your bottom line.

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Stephen Dew, the author, is a 33 year veteran of the Telecommunications industry in Australia, who is now living and working as a TESOL teacher in Cambodia, with his wife Lyly. He became interested in Network Marketing earlier this year, and has developed Home Business Insider, for all those entrepreneurs who want to learn, share and develop their opportunities in the Internet Home Business arena. Visit his site for Business Ideas, Opportunities, and Resources at http://www.make-profits-autopilot.com.