Today companies are beginning to realize the importance of marketing in relation to the internet and as a result, they are resorting to using a content writer. This person is responsible for writing generic articles that center around a specific subject, such as a kitchen cabinet or a plumber, aimed at boosting a company's website on the internet search engines. The writer is assigned a keyword phrase and then uses that phrase in the articles for a specified amount of times. The ratio of keyword to article is determined by the number of words in the body of the article but the repetitiveness of the keyword catches the attention of internet search engines, putting it higher on the list when someone types in that specific keyword or keyword phrase in the search bar.

While a content writer does not need to be a professional writer, they do need to have an understanding of writing and be able to create comprehensive content with a specific message. The writer understands that the articles should be written in an uplifting manner and the content should be generalized information. It is important that the writer does not pass himself or herself off as an expert in the assigned topic, but merely presents information that is already available in a unique way. Articles should be in the writer's own words and not copied from any type of published material, which is considered plagiarism. The articles should also be written with a higher level of education in mind and it is important for the writer to make sure that there is no grammar or spelling issues in the articles they write. Professionalism is the key for a writer and it is also important that they use attention to detail to make sure that they are following the company's guidelines.

When writing these search engine optimization articles, also referred to as SEO articles, the writer must be careful not to put in their own opinion, keeping the articles in a neutral third-party voice. A content writer uses research to help them write the articles, reading several articles on the keyword to make sure that they understand it well enough to write about it. They do not just guess what a keyword phrase is, but must make sure that the phrase is in line with what the company wants it to relate to. For example, if a writer were working on an article where the keyword centered on wood flooring and the company wanted it to aim at kitchen flooring, they would want to avoid writing about flooring for any other part of the house and plan their article with a kitchen setting.

Matt writes articles about content writer and for content writer