Those shady SEO companies, who take your money and run, are not only a problem for the unsuspecting webmaster, but also a problem for the SEO industry itself. They promise to get your site in the top ranking positions of the major search engines in days rather than months and bamboozle clients with figures that when analyzed actually make no sense. For example they might promise to get your new site indexed in hundreds or even thousands of search engines indexes, but in reality, which search engines are there? The big three are Google, Yahoo and MSN- the rest simply takes their indexes from these three. They are only in the search engine field because of the money they can get from Pay-Per-Click ads they can place on their pages. Why bother being ranked in these search engines pages when they will only provide you with very little traffic, if any at all? Every site owner wants to get highly placed in Google's Search Engine Rankings Pages (SERPS) - the rest don't matter as Google has the lion's share of traffic.

The fly-by-night SEO companies do not actually offer to do any real work; they won't touch your content or advise on the keywords that you could use to optimize your site. They will use web tools to do all the work and this might mean ripping off articles and content from other sites, to place on yours, which will only mean that Google for one will penalize your site and perhaps drop your site from its SERPS completely.

Such disreputable SEO companies will also suggest you over-stuff your content with key words, something which again is penalized by Google. (You should have 2 % keyword density in your content for optimal results, although 3 % may be OK, depending on the originality of the content and how well it reads.) These SEO companies will also try to blind you with the terms Meta-tags, which Yahoo says no longer have an influence on page rankings on their SERPS. Google hasn't said anything concrete, but it would appear that Meta tags no longer their rankings either. Ten years ago it was a different story, but times have changed.

This is also true of buying "thousands of backlinks" - if an SEO company offers to supply you with such links, then this is probably an indication of its "fly-by" nature. These days, links have to be from high ranking sites within your particular niche to have any impact on page rankings. Avoid offers to supply you with thousands of links for a fee - however small that is.

Because of these disreputable practices many site owners have become very wary of SEO companies and try to optimize their sites alone - and who can blame them? However, there are good SEO companies around who do work hard to optimize your site and work with you for a prolonged period of time to ensure your site's success. They will help you with your keywords and find the right ones through extensive research, so that you will get a lot more traffic to your site. They will help you rewrite content to fit around those important key words, and because they are professionals they will know which keywords are the best at any precise moment in time. Sure, you can find this out by trial and error, but it will take up a lot of your precious time.

It is worth seeking out good SEO experts who will work with you and offer advice and this can be on-going rather than just a one-off deal. The reputable SEO companies will be well-established and will be able to help you in your bid to make a success of your online marketing enterprise. You get what you pay for in this field, so you should check out sites to find the best deal for the optimization of yours. Be prepared to shop around and good luck.

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