Capital Hosting

The most popular method for writers is through the provision of articles that are optimized. These articles are specially designed for specific websites so that when a search query about a certain keyword is made, there would be a high probability that the website will appear on the first few links.

However, some inexperienced article writers do not have the proper knowledge. To help the novice writers, here are some terms that you should know.

• Keyword/s- this is a word or a phrase that is the key ingredient for the article. These words have a high probability of being searched on search engines.

• Keyword Density- this is the amount of keywords place in an article. Some of the basic rules about this principle will be discussed later.

• Keyword Placement- this is the process of strategically placing the keywords in certain parts of the article without making any grammatical errors or awkward article structure.

How do you use these terms in SEO?

Keyword density is a fundamental principle that is being followed by many experts. Many consider that the best rate for keyword density would be 1 to 3 percent. More than this value could sometimes mean that there is the occurrence of search spam. Also called spamdexing, this is a deliberate combination or repetition of keywords in website contents. Most of the time, the search spam would result into an article that is not grammatically incorrect or is meaningless when read.

On the other hand, certain computations can be made to check if the article is over-saturated with keywords. The formula is (Nkr/Tkn) *100, where Nkr is the number of times a keyword was mentioned in the article; and Tkn is the total number of words in the article. It is very important to remember that many keywords are actually a combination of words that form a phrase; these types of keywords should be counted as one. Also, HTML tags or embedded tags are not counted as keywords.

Alternatively, keyword placement is the process of strategically placing the keywords in different parts of the article. Writers should always avoid repeating keywords in one sentence, this could make the article be categorized a search spammed. Generally, these are the locations where keywords should be placed. Keywords should be placed in the:

• File name of the document or text
• Title of the article
• Subheadings or subtopics
• In the actual content of the article
• Anchor text

However, several variations may be present depending on the company's method. It is important to avoid keyword stuffing to maintain the quality and readability of the article. When read, it should look and sound naturally and no one would suspect that the keywords were placed intentionally. This allows readers to be able to appreciate and understand the thought of the article. Also, if a visitor understands and is persuaded by the article, transactions can be made by him or her if the website offers online services or products.