Capital Hosting

Is a website for my business a cost or an investment?

If you view your website as a cost then you have not realized the potential that a great website has to generate sales or enquiries for your business. The first step in creating a website that will work for you and your business is research. It is important that you establish whether there is

Q: Why can’t I just pick one great source of traffic, stick with that and put all my efforts there?

A: That’s a great question because what you’re hinting at is ease of use: working smarter instead of harder, working less and getting more results.

The problem is, it is never wise to put all your eggs in one basket. The reason this age-old saying

When a potential customer signs up to your mailing list or website, they’ve opted-in to be contacted by you. This means you can consider them to be a potentially hot lead.

Potential customers become actual customers once they get to know and trust you. A newsletter or a series of e-mails from you and a couple of good offers helps them to do just

When it comes to online shopping, most people can agree on one thing – how convenient it is! If you find your traffic to be high but your conversion rates are low, perhaps you should take a look at why. And then try to do something about it!

Why do shoppers abandon?

A huge percentage of potential customers drop off during the purchasing process.

We all got the memo that great content is important. Google’s Panda update made that abundantly clear. But let’s be honest: backlinks are still the name of the game when it comes to ranking in the SERPs. Hunting down quality links from websites with the right online street cred will not only help you rank; each link also has the potential to del

E-mail marketing is recognized as the most effective marketing medium and is widely known and praised for the excellent results it is able to yield. However, marketers and brands sometimes forget that, apart from being a super-charged sales enhancer, e-mail is also a very personal communication channel and should, therefore, be approached as such.