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E-mail marketing is one of the smartest and most cost-effective modes of marketing available. With the right e-mail marketing software, the process can be easy, productive, and cost-effective. In a 2010 survey, nearly 40 percent of industry executives identified e-mail as the advertising channel performing most effectively for them. So, what are

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Ad skipping has ushered in a whole new tangle of problems and confusion for video advertisers. For the customer, skipping ads is a great idea. After all, isn’t it better to simply zip on past the ads you don’t want to see? Sure it is. But what is all that skipping doing to the multi-billion dollar industry of video ads? There are some definite cha

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There are a lot of success stories going around the Internet about business people driving loads of traffic and making sales on the Internet.

Some of these stories could be inconsistent, because a lot of marketers don’t have success online – in fact, only a small percentage of us do.

Out of the many success stories circulating on the Internet, only...

Search Engines regularly update their algorithms in order to present the most relevant results to their visitors and with each change, SEO professionals grow a few more gray hairs. It’s almost impossible to keep up with the updates, especially since search engines, such as Google keep their ranking methods secret.

In a recent video, Matt Cutts, a

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I’m sure you’ve seen a Kindle device by now. You probably told your friends, ‘I don’t want to read books online. I like the old-fashioned paper kind.’ Then you saw how nice the screen looks (it doesn’t hurt your eyes at all) and how sleek and light the device is.

Our Kindle Story

I launched on Kindle about seven weeks ago with a ‘How To’ book on ove

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What is the best way to promote a new business? Build some hype.

When you’re just starting out, learning how to promote a new business can take some work.

The key is creating some buzz without spending too much. Fortunately, the Internet allows you to hype your business even if you are on a shoestring budget. There are plenty of free methods of

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