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Local search optimization is an emerging discipline in search engine marketing primarily because Internet users performing local queries over search engines decide and act fast.

People who crave pasta search for a nearby Italian restaurant. A fashionista in need of a new pair of pants will check Google for boutiques offering in-season jeans. A

If you are in business, there are potential customers out there using search engines to try to find you.

I’m going to give you one major tip with four steps to maximize your search presence.

First, let’s talk briefly about some advantages to search engine optimization (SEO). SEO is the process of setting up your site to make it easy for search e

I still have clients contacting me who are expert at putting carts before horses when it comes to SEO copywriting. As anyone who follows Google’s latest diktats will know, SEO has been turned on its head since Pandas and Penguins got in on the act with their various algorithm updates.

As professional copywriters, web designers or developers, we’re p

Every new skill you begin to learn has some challenging aspects to it. When you start to write articles for article marketing, one thing you’ll start to learn is how to write articles on a consistent basis over the long-term.

Writing is a discipline and a skill and, even if you feel like you aren’t particularly disciplined or skilled, you can s

In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing.

Clients of a certain age would be forgiven for being confused by the range of techniques that now contribute to sales success. We’re t

E-mail Marketing Templates are available for HTML e-mails. But are they a good thing?

We don’t like HTML e-mails because research has shown that a good number of people won’t open them. That defeats the whole purpose of sending an e-mail. Anything that cuts down the opening rate wastes your time and money.

However, once people do open your HTML