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When it comes to e-mail marketing, it is an accepted fact that you need to keep in constant and consistent contact with your e-mail subscribers.

Yet, many brands struggle to keep up the pace, which inevitably leads to diminishing response rates and meager sales.

So what does it mean to stay in constant contact and how can you avoid

It’s been said over and over again: designing websites in Flash is a bad idea, traffic-wise. The SEO-related reasons for this have been discussed to death for the past several years, (as in your site is useless to search engines when it’s Flash-based). Yeah, yeah, we know – that one-liner is all we have to say about that.

Another

If you asked 100 webmasters if infographics were an affordable and effective way of getting high quality backlinks and targeted traffic, at least 95 of them would reply with an emphatic “yes.” But if you pressed them to tell you about their latest infographic campaign, many of those 95 faces would be red in embarrassment as very few sit

Your subscribers receive hundreds of promotional e-mails, transactional e-mails and newsletters every day from various companies and brands. Many of these e-mails are never opened.

Even if your brand spends a lot of time preparing a smart, spam-filter proof subject line, there is still no guarantee that your subscribers will open your

At the same time as it was sending ripples through the SEO world with over-optimization penalties, updates to Panda and the impact of Penguin, Google was also ruffling feathers and changing its game with author rank.

Here’s how Google explains this new update: “Assuming that a given agent has a high reputational score, representing an est

Self-publishing a book used to be an expensive and difficult proposition. Vanity publishers would charge thousands of dollars to typeset and print a manuscript and, at the end of the process, an author would have boxes of his or her book delivered.

And then what? Market the book. Buy mail-order advertising. Try to get bookstores to