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In late spring 2012, Google began to release information about over optimization penalties that it was implementing in its search ranking algorithms. Although they still haven’t offered a lot of information about what exactly counts as over optimization, anecdotal evidence and a lot of testing from passionate SEO minds have produced a b

Never has it been more important than it is today to be a social brand. More and more people are spending a lot of their time on social networking sites, connecting and interacting with other people and brands. If you want to engage and reach more consumers, then it’s essential for your brand to have social media presence.

As a small

When you read Internet marketing articles and blogs online, I hope you check out the author to see who they are. The author bio might say something like, ‘So-and-so is an experienced Internet marketer and business coach,’ etc. But I’ll bet you suddenly see that author in a different light when it says, ‘So-and-so conducts webinars on lis

Do you wonder if your webpages will ever make it to the top of Google? Have you bought into SEO tools, programs and recommendations, guaranteed to bring success, only to find they fail to deliver? Do you feel there must be a hidden key factor we all have been missing in the Google algorithm?

In this article, the hypothesis is put forward

It is no small feat to market your message to the right people at the right time. It is tough reaching a target audience when your top competitor has a bigger marketing budget, a larger sales force and a major head start in the market.

My coaches always taught me the best offense is a great defense. That lesson is reflected in my 10-step

People hate being “marketed at.”

We turn the TV volume down during commercials and most of us don’t notice the advertisements on the side of Google search. We even have a morning ritual of deleting nearly all the daily e-mails we signed up to receive from various sites.

There’s a lesson here for social media marketing and commercial a