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If you’re new to the world of SEO, you’re bound to have heard of the mayhem that Google’s two most recent updates, namely the Panda (originally rolled out around Feb 2011 with many re-releases) and Penguin (released April 2012) updates have caused within the organic search industry. Understanding these changes is essential to the succe

One of the oldest companies on the web has become the proud (some say “gushing”) parent of one of the youngest social networks out there. Google has been around since 1996, a few years after the Web itself was born. It’s nearly impossible to imagine the Internet without it. The same can’t be said of Google+. Not yet, anyway.

Ridiculed as

Nearly all marketers abandon blogging when life gets hectic.

This, however, is a huge mistake. Your blog is the most effective marketing tool you have. It helps you:

* To quickly improve your writing skills;
* To grow your lists;
* To develop a meaningful, lasting, relationship with your lists;
* To continually promote yourself to a

When it comes to discussing search engine optimization (SEO), backlinks receive a lot of attention. Most people spend quite a lot of time building high prime quality (PR) backlinks to their site because they are thought to be crucial in attracting interest from search engines.

That is true. In my experience, having prime quality links

You’ve probably heard people talking about guest blogging — or, offering free content to other websites in exchange for a link
at the end that’s similar to a resource box.

But if you’re like me, you probably wonder what on earth you have to gain by giving your content to other websites — for free! Personally, I always thought that spe

Measuring your SEO success and determining ROI isn’t as hard as most site owners think it is. But where many site owners run into trouble is they start siloing their analytics reports and picking data apart so much they can no longer see the big picture. Your SEO might be working great, but if you silo your successes you’ll never see it!