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Ultimately, it’s your ad copy that makes or breaks your Internet marketing campaign. If you’re intimidated by the idea of ‘copywriting,’ you shouldn’t be. It’s much simpler than you think – it just takes a new mindset.

Writing ad copy isn’t like other types of writing. In fact, it’s really not ‘writing’ at all – it’s selling with words. If you can w

Whether you are just setting up a new website or you have an existing site, understanding your online presence and how important it is to your overall success is crucial.

Your online presence helps you to better reach your target audience. Without a strong presence, your customers or clients simply will not know you are online or, worse, they know

What exactly is a spider? Electronic spiders, also known as bots or crawlers, are how the search engines find your site. These spiders are sent out on a mission to find information on the millions of websites that exist. They crawl through the Web making lists of words found on websites. These words are the key to people finding the information

The perfect website is yet to be built, but what makes a good or a bad one? There are so many different features that can combine to make a great website but, if used incorrectly, the results will be less than satisfactory.

Of course, many features of what is considered to be good are purely an opinion based on appearance, graphics and ease of

How often have you purchased a product based on a family member’s or friend’s recommendation? How many times have you learned about a service that people are talking about on the Internet and decided to give it a try? Without realizing it, word-of-mouth marketing has just worked its magic on you. It has been around for a long time even before oth

Search engine optimization (SEO) is a vital part of website design and marketing. A properly optimized website will allow web crawlers to properly index your website for search engines (such as Google, Yahoo!, Ask, and Bing) so that your site appears prominently in the search engine results pages, or SERPs. Four of the primary areas of